As an accredited supplier to Westminster Abbey it is always so exciting to receive unique event enquiries that challenge us both logistically and creatively. It is always such a pleasure to work at this astonishing building and sometimes we are stopped in our tracks to think how lucky we are. Westminster Abbey is one of those venues that commands respect and a concentrated level of planning in order to install something immersive and creatively different, which is what we love to do. The backdrop and interiors of the building, coupled with the exquisite grounds, is the perfect setting and canvas to build from, and in no way should anyone ever try to conceal or hide the nooks and crannies. We always try to add design that compliments the surroundings, bringing a contemporary edge and something a little unique, which is exactly what we did this summer.
We were asked to develop a concept that would mark a significant milestone anniversary for one of our clients, reflecting on their portfolio of work over the years, their developments and key company ethos. We really pushed the boundaries and achieved a fully immersive event delivery that shocked us all! The concept for the party was a pop-up town for one night only, hosted in College Gardens.
The Events Mill is known for our bespoke design and this event gave us the opportunity to showcase this in really big way. The town itself was separated into installations that reflected the various, traditional destinations one would expect to see within a town, all designed with contemporary twists. As guests entered the gardens they were greeted at the town’s local post office, perfectly dressed with vibrant orange marigolds and bespoke signposts to welcome guests to the town. Other installations included a contemporary and abstract town tree, dressed with suspended lunch boxes filled with delicious treats, a town store where the main buzz of party took place, full of fruits, veggies and a beautiful display of meats, cheeses and savoury charcuterie.
The town sweet shop proved a massive hit, serving traditional confectionary, cakes and biscuits supported by a range of unique props to create an intimate interior. One of the highlights within this area was the ice cream mirror wall, dressed with ice cream cones and carnations, adding a truly wonderful visual aesthetic and bursts of colour. Massive thanks to our friends at Maison de Fleurs for being our floral force that evening.
Next door to the sweet shop, the guests could visit the tourist information booth, made to appear like a bus pass that was a base unit for us to place jelly pate de fruits, with bespoke, well known cross sections of London’s famous skyline.
It would be impossible to have a pop up town without a pop up restaurant and what better way to include this unexpected twist. Here we installed a pop up sushi restaurant and Asian grill experience, made to appear simplistic, with a minimalistic wooden frame, supported by a flourish of oriental inspired floral design to add drama and class. An abundance of food was served throughout the evening, provided by Tonic Food, with a range of drinks available that was served from the town bar, within the marquee space that Westminster Abbey host during the summer. Again this bar was made bespoke for our client, adorned with acrylic detail along the front and plenty of space for service.
There really is no venue quite like Westminster Abbey and we simply adore working there. It was a pleasure to install something out of the ordinary and to work within the venue’s guidelines and still go above and beyond to add our well known creative flair.
Photography by John Nassari