When a client asks you to turn their apartment into a fully immersive Formula 1 inspired party space you know you have a challenge on your hands. But a challenge we love!
May 2017 was a particularly busy time for us at The Events Mill as we were jet-setting across Europe for a series of different events. One particular highlight was an opportunity to produce an unusual and highly creative event in Monaco. The Grand Prix in Monaco is a cherished event and a prolific race in the circuit. This sport is one of great interest to us, not only for its prestige but also for the array of senses it touches when you witness the sheer force of the race itself. Naturally, we were going to jump at the opportunity to work here and it was such a pleasure to create a concept for a private client that really enhanced their own experience.
Our team, alongside the wonderful Isabel Smith, developed a party that spanned two days across the various races. Throughout the daytime this high-rise, luxury apartment was turned into a F1 pit stop garage, equipped with bespoke props to give a truly authentic edge. From petrol pumps to power boxes, tire walls to Castrol oil drums we wanted to include elements that would genuinely be found in any professional garage.
The senses were evoked through a range of stimulating experiences, including textures and scents including petrol, burnt tires, valet cleaning and oil. Guests could interactive with the set design to discover tools made from chocolate, or simply to sit back and relax in front of custom made commentators booths that showed the races live on tv.
A separate space was installed with a multi-purposes drinks bar, with a bespoke, changeable front and a mini-exhibition of racing helmets covered in vinyl graphic showcasing our client’s most cherished memories of his favourite F1 moments.
For the evening the event space was turned into Parc Ferme with miniature modelled F1 cars atop two bespoke made dining tables. The guests were in for a treat as they were welcomed back for a multi-senses immersive dining experience all themed around racing. The Events Mill was responsible for all design, styling and on-site production of the event. A full 360-degree experience like no other!
As our experinece proves we can tackle any event theme, anywhere across Europe. GET IN TOUCH TO DISCUSS YOUR NEXT PRIVATE EVENT >>