Camaraderie Dinner

The luxury watch retailer Panerai, part of the Richemont Group, approached us to take the creative lead on an immersive experience to promote the launch of a new, exclusive product. Thirty valued clients were invited to participate in a three-day long Navy SEAL experience, full of simulated exercises, hostage rescues and as a culmination to each day, immersive, multi-sensory dinners. Night one was designed around the idea of camaraderie and encouraged guests to establish new bonds.