Step Into Darkness

Rolls Royce

A highly exclusive multi-sensory gastronomic dining experience for Rolls-Royce to launch their Black Badge range of cars, ‘Step into Darkness’ was a multi-course experience that physically represented the brand in food form. We took UHNW clients on a food adventure, exploring the prestige of a Rolls-Royce, and the sensory experience one goes through when engaging with this mighty vehicle. The Black Badge campaign, following this experience, went global, becoming known as the “alter ego” of the classic Rolls-Royce.