Journal
Notes on immersive event design, the places worth gathering in, and what actually makes a room work. Written by Christopher Mills.
Amangiri, And The Discipline Of Standing Back
Most of what makes it remarkable is absent rather than present. A full buyout holds 110, and that is exactly the point.
Read the pieceThe Best Places In The World To Hold A Private Event
Unsponsored, and not a ranking. What each place would do to an event held inside it. A new piece every fortnight.
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Everything Else
Faena Miami Beach, And The Case For Too Much
Everything in this series so far has argued for restraint. This is the argument against.
The Corporate Christmas Party, Rethought
Most company parties are a room, a bar and a playlist. There is a better way, and it does not cost more.
A Short History Of The London Party
From Georgian masquerades to warehouse raves, what this city has always wanted from a night out.
Savoured: Food And Drink As The Story
A menu can carry the narrative or interrupt it. Very little sits in between.
What Clients Actually Want From An Experiential Event
Fourteen years of briefs, and the same three things underneath almost all of them.
The Rise Of Digital Immersive Experiences In London
Frameless, Outernet and the rest. Projection is cheap now. Restraint is what is scarce.
Who Is An Immersive Experience Actually For?
The audience decides whether a world is real. Design for them, not for the photographs.
Big Proud Party Agency, On BBC Three
Our creative director makes his television debut, and we are quietly delighted about it.
What Is An Immersive Experience?
A working definition, and why most things sold under the name are not one.
Luxury Mayfair Venues You Can Hire
Where to hold something in the one square mile of London that still does grandeur properly.
Ten Movie Themed Party And Event Ideas
How to borrow from cinema without ending the night in fancy dress.
Art Gallery Wedding Venues In London
Rooms already full of beautiful things, and what to do with the space between them.
East Meets West, A Design Fusion
Two visual traditions in one room, held together rather than blended.
Creative Corporate Event Themes
Themes that survive contact with a board of directors.
The Man With The Child In His Eyes
On Kate Bush, and why the best rooms leave something for the guest to finish.