Premier League, End of Season feast at Westminster Abbey

The west front of Westminster Abbey seen at dusk through the ironwork of the Cloister, the windows lit gold.

Case study

Premier League Cocktail Party At Westminster Abbey

A celebration of global cuisine for the Premier League end of season party, in the Cloisters of Westminster Abbey.

Client

The Premier League

Venue

Westminster Abbey, London

Our standing there

Approved supplier since 2014

Each year the Premier League celebrates the end of season with an immersive party, honouring all those involved in producing a successful championship. This event is a chance to round off the season in style, to thank key partnerships and to rub shoulders with the great and glory, legends and lights of the football world. It is an honour to be the brand event planner for a heritage organisation like this, with the freedom to be so creative.

This showcase event, the finale to an epic season, ticked all the boxes — exclusive, creative, celebratory, original. To offer an extra level of prestige, the event was hosted in the majestic Cloisters of Westminster Abbey. What we undertook creatively had never been done in this space, something which we were extremely proud of.

The film of the party in the Cloisters.

Working in Westminster Abbey is a privilege bestowed upon a few selected suppliers, The Events Mill occupying a space on this coveted list since 2014. There really is no other venue that boasts such an impressive history and a building with such importance in London. It’s always our responsibility, as custodians of these landmark venues, to protect the fabric of the building, its grounds and foundations so when asked by a brand to do something different and which challenges the status quo, we become excited rather than nervous.

The brief

The Premier League wanted to introduce immersion into this event, to up the creativity and to do something different, whilst hosting their guests in a heritage venue. It was vital that a selection of global cuisine should be celebrated and presented in a unique way, and a reveal later in the evening, such as a cocktail lounge, all within the Cloisters space of Westminster Abbey.

Our brief wasn’t straightforward, but we relish in anything but the ordinary. To avoid the cliched “drinks reception and canapés” the Premier League wanted to celebrate different world cuisines more substantially, offering an authentic grab n’ go service before their group had a private tour of the Abbey. Our brief was to create a playful, flavourful and vibrant food offering that was equally sympathetic to the world we were working in, no easy feat considering this sensational Abbey is over 1000 years old. Yet, what we did was totally unexpected and celebrated.

The Premier League trophy lit on its plinth against bare stone, its shadow thrown across the wall behind it.

What we did

To fulfil this brief our engineering and materials team took centre stage, alongside our creative departments. To elevate the food output, we presented a concept that turned the Cloister into a cobbled street with food trucks that were constructed and built to fit perfectly within the windows of the stained-glass exterior. Four trucks were constructed to represent different global street food: USA, Mexico, Shanghai and London.

Each truck was completely unique in size, style and what it served. For example, our Mexican City Food Truck was constructed from wood and paper mâché with a painted finish, adorned with acrylic resin eggshell aluminium panels. The structure was constructed to fit the contours of the Cloister exactly using a CLS framework with a protective rubber matting to ensure full safety to the floor and stone. The other trucks were made in a similar way, nuanced with applied details to suit their locations and the food that was being served, front-facing for easy replenishment.

It was important to work alongside our other partners to create a seamless food service. We provided various surfaces on each truck for food presentation, including shelving, bars, recesses and drawers. A range of edible delights were made and presented in a unique way, satisfying the brief to elevate the cuisine to an immersive level and ensuring we could offer more than canapés. On the Borough Market stand we served mini fish and chips, Yorkshire puddings with rare roast beef and horseradish cream, chorizo scotch eggs and ginger pig sausage rolls and on the Beijing Food Truck was served Szechuan style ramen noodles with minced chicken, Boa Bun pork belly and Peking style duck pancakes.

The installation was a riot of creativity and culinary mastery. It is worth mentioning that the whole setup was achieved within 45 minutes of the Abbey closing to the public and our first guests arriving. This was truly something to be proud of.

A dark timber food truck built into the arcade, its hatch open and neon menu boards lit above the counter.
An ice cream server in whites and a striped boater shaping a cone.
A gold drinks trolley set with bottles and glasses, the gilded arcade rising behind it.
A timber trolley of cheeses, breads and preserves standing against bare stone.
A member of the team holding a printed menu card as a course is served.
A doughnut wall of six rows hung on a white panel in front of a carved stone monument.
A gold bar set under the Cloister tracery with tall arrangements of delphiniums and hydrangea on it.

The cocktail lounge reveal

A reveal area was important to our client so we proposed a pop-up cocktail lounge that guests could experience after their tour of the Abbey. We brought in a range of interesting props and furniture and transformed an adjoining Cloister into a stylish seating area. A mixture of antiques, books, fabric and sculpture gave this space a unique and whimsical character as if a hidden space had been found in the grounds of Westminster Abbey.

Buttoned leather chesterfields and low tables set out along the gilded arcade, candles lit on the tables.
A curved gold bar framed by red drapes in a vaulted bay, a floral arrangement above it.
The Shanghai food station with red and white paper lanterns and cut paper panels, the Cloister garth beyond.
The full height of the gilded arcade with seating, parasols and the food stations running away down it.

Ice cream, doughnuts and cocktails

For a pop of fun and something sweet, guests could help themselves to ice cream from a charming vendor or doughnuts, as well as requesting party cocktails throughout the evening. The selection of treats on offer was a riot of flavour and variation across a culinary world celebrated by the Premier League.

An ice cream cart with a striped parasol standing under the lit arcade, a vendor waiting behind it.
Bowls of berries, citrus, herbs and syrups laid out along a steel trolley ready for mixing.
In black and white, a member of the bar team behind rows of filled glasses on the counter.

Our annual event sees a raft of high-level executives from all over the world visit London for a few days for presentations and socials and is traditionally finished with a “once in a lifetime” experience. Having Christopher on board from the offset for the finale, was probably one of the best decisions we have ever made.

Client, the Premier League
A lit antique globe on a stand in front of heavy red drapes, the stonework warm behind it.

Working within a Grade I listed venue

This case study is a great example of how it’s possible to innovate whilst remaining respectful of a Grade I listed venue, installing bespoke production and set design within a heritage space that requires the utmost delicate touch and care.

A delivery bicycle with a wooden crate of flowers on the front, standing on the stone steps.

We have been on Westminster Abbey’s supplier list since 2014.

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